Prices & Rates
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When it comes to pricing your pressure washing
services it's very difficult to simply say, "our
price is X" on all services. In most cases
you will need to actually see the job to give
a truly accurate estimate, but nonetheless
it's important to have guidelines from which
you base your pricing.
Time, Materials & Profit. Those
are your primary factors when estimating your
jobs. How long will it take, what costs will
you incur to provide the service and how much
profit above and beyond you wish to factor
The easiest way to learn time is to do jobs.
You will quickly get an idea of how long
it takes to do a typical house, driveway,
boat, whatever. No matter if you are doing
the work or if you have an employee doing
it, time should still be factored in.
When it comes to materials costs for a job,
there's direct costs and indirect. The direct
costs are pretty easy and should never be
overlooked. If you are losing money on your
direct costs with jobs your business is going
to struggle. Direct materials costs are things
like the chemicals used on the job, gas burned
on the job, and anything else purchased specifically
for that job that won't be used on other
Indirect costs are other expenses you incur
to perform your services in general, but not
due to one specific job. The cost of your pressure
washer is a clear indirect cost. You need to
be very aware of these costs, but addressing
them more from an overall picture and less
by specific jobs.
On top of your direct costs, how much do you
add onto the top? Everyone expects you to
add a little bit, unless you are just a non-profit
organization, but this area can determine
how fair and/or how competitive you are.
Don't cheat your customers, but don't cheat
yourself either. Do a good and thorough job,
be professional, and your customers won't
mind paying a respectable rate.
NOTE: Just about every pressure washing business
how-to-book and video I have ever seen mentions
somewhere about setting your prices based on
the caliber of neighborhood you are working
in. In other words, stick it to the bigger
houses because they
have the money. I personally find this way
of thinking ludicrous, unethical and flat out
dumb. Just because you perceive someone "to
have the money" does not entitle you to it.
Provide excellent service and charge
all customers fairly. Period.
Mixing Them Together
Learn to maximize your time. Develop an efficient
"system" to follow on each job so that not
a single minute is wasted. It will never be
perfect and will take several jobs to develop,
but streamlining is the key to any business
- including yours. Don't skimp on your cleaning
chemicals to the point of a lousy job, but
don't be wasteful either. Try to maximize your
buying power as much as possible with chemicals.
Buying in larger volumes can greatly reduce
your per job chemical costs. Remember,
efficiency = profit. Run a tight ship
and you can charge your clients very competitive
rates and still keep a nice profit.
Explaining Your Pricing To Your Customers
When you are discussing your pricing with
a client it is important to let them know something
semi-concrete from which you base your pricing.
Far too often I see service contractors of
all sorts say, "oh we'll do it for X" almost
as if his mood that day played a part in the
price. I like to explain to our customers,
"for the basic house wash we charge X per square
foot" so a house your size is going to be X.
You can always adjust your per square foot
rate if needed.
Below are some general industry averages for
several pressure washing services.
- $100 - $300 flat price
- $0.50 - $2.00 per linear foot.
- $0.08 - $.18 per Sq. Ft.
|Driveways & Sidewalks
- $75 - $200 flat price
- $.08 - $.15 per Sq.
- Cedar Shake Roofs - $.60 - $.90 per
- Composition Roofs - $.10 - $.30 per
- Single Wide - $40 - $55
- Double Wide - $50 - $65
- Remove Mortar Tags from New Brick
- $.18 - $.30 per Sq. Ft.
- Surface cleanup (wand spray down)
- $.02 - .03 Sq. Ft.
Parking Lots, Sidewalks & Drive-Thrus
- Banks / Restaurant Drive-Thurs -
$8 - $30 per lane.
- Parking Lots, Garage Floors - $.03
- $.20 per Sq Ft.
- Parking Spaces - $8 - $20 each
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