An Effective Yet Affordable Direct Mail Campaign
To most established businesses spending $1,000
- $5,000 on a direct mail is no huge deal,
but to a small service business, especially
one in it's startup stage that same investment
can be quite an undertaking. Such a catch 22
- no advertising = no customers, no customers
= no revenues and no revenues = no advertising
budget. We have all been there. The good news
is there are ways to really stretch your dollars
here. Below is a step by step guide to a real
world, very affordable direct mail / post card
campaign for your business.
1. Getting Your Postcards Designed and Printed
You may know of someone locally who can and
will design your postcards for you and if
so - that's great! If you know of someone
with strong design skills offer to trade
them some power washing services. If you
don't know anyone in the design field don't
worry - VisaPrint will design your post cards
for you - in most cases totally free of charge!
Most printing services insist you do minimum
print runs of 3,000 - 5,000. Postage included,
that's a $1,000 + mailing campaign and that's
not our mission here. VistaPrint offers post
card print runs with minimums of 100 for as
little as $24.95. I suggest starting with a
run of 500 - 1,000.
here for VisaPrint's web site >
2. Your Mailing Labels
Next you need to decide who you want to mail
your postcards to and get their address info.
I like InfoUSA.com for this. They have excellent
search criteria, allow you to do small runs
and can provide your data in several different
formats, including already printed mailing
for InfoUSA's web site >
3. Your Postage
These days I order all of my stamps from USPS.com.
With smaller runs like this you really don't
qualify for anything cheaper than standard
$.23 postcard stamps. If money is short then
I suggest taking your postcards and stamps
and start labeling a few each night.
Click here to order postcard stamps from USPS
Dedicate an hour or two an evening to sticking
a mailing label and a stamp on each postcard
hoping to do 200 - 400 a night. Toss them in
the mailbox and hope the phone rings.